The first step to getting your business on the Web is
establishing your domain name. A domain name is your address,
or location, on the Internet, and is your unique identity and
brand on the Internet.
It's important to remember that your domain name (for example,
www.yourbiz.com) affects traffic to your Web site. Below are a
few guidelines to consider when choosing the best name for
your online business.
- Select an appropriate name for your site.
Choose a domain name that evokes what you want your online
presence to accomplish. As a first choice, try to match
your business name with your site.
- Keep the name short, but not too short.
Shorter names can be easier to remember, But be careful
not to abbreviate your name so much that it becomes
unrecognizable as having anything to do with your
business. Focus on one or two words in your name that have
the most impact, and work your abbreviations around those
- Make it catchy.
The most successful companies on the Internet have catchy
names that are easy to remember. The easier your domain
name is to remember or the more fun it is to say, the more
people will talk about it. Word of mouth is still one of
the most cost-effective ways to boost site traffic.
- Consider registering other similar names.
Protect your identity! If you are registering a .com
address for your business, secure the .net and .org
versions as well to keep them out of the hands of
competitors. You may also want to consider securing
similar-looking addresses that contain alternate spellings
of your name or common typos. Those whose sites reach an
international audience may want to register their domain
with various country code top-level domains. Minimize
missed clicks by pointing all of these domains to your
- If possible, put a keyword in your domain name.
For an online flower shop, having the word
"flowers" in the domain name may help boost your
site's rankings on search engines and directories. On the
other hand, if squeezing in a keyword causes your domain
name to go against tips 1-3 above, you may want to
- Try to register the .com version first.
When people look for your site on the Web, they are likely
to first try your company name with the .com suffix.
"Dot-com" has become almost synonymous with
e-commerce, and that is not likely to change soon.
- Don't forget the other top-level domains.
If you have a domain in mind that is immediately
recognizable as your company's name, but the .com, .net,
or .org versions aren't available, try the new top-level
domains .biz and .info. Alternately, you could register it
using .cc, .tv, or another country code top-level domain.
- Hyphens can help you get the name you want.
Hyphenating a multi-word domain name can help if the
un-hyphenated version is unavailable. Those searching for
your site on the Web may find the hyphens less logical,
but on the other hand, having the separated keywords in
your domain name can help you in the search engines.
Before you can use your domain name, you'll need to register
it. First, check the availability by visiting Domain
Search. Once you verify that your desired domain
name is available, the next step is to register your domain
Ibangla can now handle the registration process internally
from start to finish.
A domain can be registered for up to ten years. The most
important strategy for protecting your registered domain
name(s) is to monitor the expiration date. A number of
individuals in your business should be aware of the date that
your domain is set to expire and vigilantly track that date
like any other date that is important to your business. As the
expiration date nears, the individual responsible for your
business Web site should contact the domain registrar a few
weeks prior to the expiration date to begin the renewal
process. If you are unsure who registered your domain or need
details on your expiration date, simply go to
www.nsiregistry.com and use the "Search WHOIS"
function. Upon entering your domain name, the "WHOIS"
output will display your domain registrar.
Another strategy for businesses to protect their online
identity is to register multiple domain names. For example, if
your business name is Flower Shop, located in San Francisco, a
business could register a variety of domain names - such as
FlowerShop.com; FlowerShop.biz; FlowerShop-SF.com - and the
list goes on. These multiple domains can easily be
"pointed" to your primary domain name.
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